Trek Dumps Lemond

I’m sure everybod’s favorite Trek Shop manager will have more to say on this subject. Apparently Trek feels that Greg Lemond’s over the top pronouncements on Lance Armstrong and drug use has hurt the Lemond brand and by extension Trek which has licensed it. Does that mean my Tourmalet is an orphan or will B&L continue to treat it like family?–Corrie
Trek trying to drop Greg LeMond
by Gene Bisbee at 12:14PM (PDT) on April 8, 2008 | Permanent Link | Cosmos

Trek Bicycle has filed a lawsuit to get out of its contract to produce bicycles for LeMond Cycling.

Trek president John Burke cites a “troubling pattern of inconsistent business dealings” with Greg LeMond, the three-time Tour de France winner.

That “troubling pattern” includes LeMond’s habit of speaking his mind about doping in the sport of cycling. It also probably includes the lawsuit against Trek that LeMond filed on March 20. According to the Milwaukee Business Journal, the lawsuit charges Trek with:

“…failing to adequately market the LeMond-branded bikes and accuses the company of favoring products with the Lance Armstrong brand, at the expense of LeMond’s products.”

Read the rest of the story

Read a humorous treatment of this story

~ by crosetti on April 11, 2008.